Name: Subaru Trois-Rivières
Address: 7300, Notre-Dame Street West, Trois-Rivières, QC, G9B1W8, CA
Telephone: 819-373-6800
Price range: $$$

Privacy and Use of Cookies

With your consent, we, along with our partners (including Google AdWords and Facebook), may use optional cookies and other similar technologies on this website. These technologies allow us to collect certain information about you, such as your browsing habits and IP address.

This information aims to enhance your experience when searching for vehicles or related information, to personalize advertisements according to your preferences, and to measure and analyze site traffic and the effectiveness of our advertising initiatives.

To collect anonymous information and produce statistical reports, we use Google Analytics, among other similar technologies. For more details on our data management and privacy practices, please refer to our privacy policy. Click to Accept or Decline the use of optional cookies.

Rest assured, you will have access to our site regardless of your decision.

What is a Cookie?

Cookies are small text files placed on your device when you visit a website. They are used to store certain information, such as your browsing preferences, session, or behavior on the site. They can be placed directly by our site (first-party cookies) or by external services (third-party cookies) used for purposes like performance analysis or personalized advertising.

We use different types of cookies based on their specific functions, detailed below:

Strictly Necessary Cookies

These cookies are essential for the website to function properly, for example for user authentication.

Nom	Durée	Service	Description
cc_cookie	Expires after 12 days	Cookie Consent Management Platform (CMP)	Stores the user’s cookie consent preferences.
__session	Session	Autoroot / Firebase	Stores the session or authentication data required for the site to function.
autoroot_browsing_history	Variable	Autoroot Technologies (website hosting)	Stores the user’s browsing history on the site (e.g., recently viewed vehicles) to enhance the experience.
autoroot_chat_history	Variable	Autoroot Technologies (website hosting)	Stores the most recent visit or interaction with the chat widget to restore the conversation state.
xtime.com	Session	Xtime by Cox automotive	Stores the most recent visit or interaction with the service department’s appointment booking widget.

Analytics

Analytics cookies help collect data that allows services to understand how users interact with a particular service. This information allows services to improve content and develop better features that enhance the user experience.

Name	Service	Duration	Description
_ga	Google Analytics	12 days	Uniquely identifies visitors
_gid	Google Analytics	Session	Tracks users across pages during a session.
_dc_gtm	Google Analytics	Session	Helps manage tags via Google Tag Manager.
_gcl_au	Google Ads	90 days	Stores an identifier to measure Google Ads campaign conversions.
_ga_XXXXXX	Google Analytics 4	Up to 2 years	Measures user visits and interactions on the site.
FPID	Server-side analytics (GA4)	Up to 2 years	First-party identifier for long-term analytics and user identification.
FPLC	Server-side GA / Stape / ssoTM	Up to 1 year	Cross-domain identifier for attribution and marketing tracking.
_stid	Stape (Server-side GTM)	Session (session storage)	Technical information stored in sessionStorage by Stape loader to ensure server-side tracking.

Advertising

We and our advertising partners (including Google, Meta/Facebook and YouTube) use cookies for advertising purposes. These cookies allow us to serve and display ads, personalize advertising content based on your interests, limit ad frequency, remember your advertising preferences, track conversions from advertising campaigns, and measure advertising effectiveness. You can manage your advertising preferences at Google Ad Settings and Facebook Ad Preferences.

Name	Service	Duration	Description
_fbp	Meta Pixel	90 days	Identifies users for advertising and retargeting purposes.
VISITOR_PRIVACY_METADATA	Google / YouTube	Up to approximately 6 months	Stores information related to privacy and consent preferences for Google/YouTube services.
VISITOR_INFO1_LIVE	Google / YouTube	6 months	Estimates user bandwidth and stores data for video display and ad delivery.
YSC	Google / YouTube	Session	Tracks user interactions with embedded YouTube videos during the session.
__Secure-ROLLOUT_TOKEN	Google / YouTube	Variable (up to ~13 months)	Used to manage A/B testing and gradual rollout of new Google/YouTube features.
__Secure-YEC	Google / YouTube	13 months	Used by YouTube to store configuration and diagnostic information related to user experience and targeted advertising.
yt.db::LAST_RESULT_ENTRY_KEY	YouTube	Persistent (local storage, kept until manual deletion)	Stores the last state of certain YouTube results or UI elements in the browser (e.g. last displayed results).