Name: Subaru Trois-Rivières
Address: 7300, Notre-Dame Street West, Trois-Rivières, QC, G9B1W8, CA
Telephone: 819-373-6800
Price range: $$$

Privacy and Use of Cookies

With your consent, we, along with our partners (including Google AdWords and Facebook), may use optional cookies and other similar technologies on this website. These technologies allow us to collect certain information about you, such as your browsing habits and IP address.

This information aims to enhance your experience when searching for vehicles or related information, to personalize advertisements according to your preferences, and to measure and analyze site traffic and the effectiveness of our advertising initiatives.

To collect anonymous information and produce statistical reports, we use Google Analytics, among other similar technologies. For more details on our data management and privacy practices, please refer to our privacy policy. Click to Accept or Decline the use of optional cookies.

Rest assured, you will have access to our site regardless of your decision.

What is a Cookie?

Cookies are small text files placed on your device when you visit a website. They are used to store certain information, such as your browsing preferences, session, or behavior on the site. They can be placed directly by our site (first-party cookies) or by external services (third-party cookies) used for purposes like performance analysis or personalized advertising.

We use different types of cookies based on their specific functions, detailed below:

1. Strictly Necessary Cookies

These cookies are essential for the website to function properly. They ensure key functions like authentication or navigation security. Without them, some site features may be impaired.

🔒 These cookies do not collect any information that can personally identify you.

Name	Service	Description	Expiration
`__cf_bm`	Cloudflare	Distinguishes humans from bots and protects the site against malicious traffic.	30 minutes
`cc_cookie`	Cookie consent tool (CMP)	Stores the user's cookie consent preferences.	Persistent
`__session`	Autoroot / Firebase	Stores session or authentication data required for the site to function.	14 days
`autoroot_browsing_history`	Autoroot Technologies (first-party)	Remembers the user's browsing history on the site (e.g. recently viewed vehicles) to improve the experience.	Variable (defined by Autoroot)
`chatWidgetLastVisit`	Autoroot Technologies (first-party)	Stores the last visit or interaction with the chat widget to restore the conversation state.	Variable (e.g. up to 1 year depending on configuration)

2. Analytical Cookies

These cookies help us understand how visitors interact with our site by collecting anonymous statistical data. This includes, for example, visit duration, pages viewed, and traffic sources. This information is used to improve content and optimize the user experience.

Name	Service	Description	Expiration
`_ga`	Google Analytics	Uniquely identifies visitors.	12 days
`_gid`	Google Analytics	Tracks users across pages during a session.	Session
`_dc_gtm`	Google Analytics	Helps manage tags via Google Tag Manager.	Session
`_gcl_au`	Google Ads	Stores an identifier to measure conversions from Google Ads campaigns.	90 days
`_ga_XXXXXX`	Google Analytics 4	Measures visits and user interactions on the site.	Up to 2 years
`FPID`	Server-side analytics (GA4)	First-party identifier used for long-term analytics and user identification.	Up to 2 years
`FPLC`	Server-side GA / Stape / ssGTM	Cross-domain identifier used for attribution and marketing tracking.	Up to 1 year
`_xsd`	Stape (server-side GTM)	Technical information stored in `sessionStorage` by the Stape loader to ensure proper server-side tracking.	Session (session storage)

📊 Refusing these cookies limits our ability to enhance your experience through browsing behavior analysis.

3. Advertising Cookies

We and our advertising partners (including Google, Meta/Facebook, and YouTube) use cookies for advertising purposes. These cookies allow us to display and deliver ads, personalize ad content based on your interests, limit the frequency of the same ad, remember your ad preferences, and track conversions from campaigns.

You can manage your ad preferences on Google Ad Settings and Facebook Ad Preferences

🎯 If you disable these cookies, the ads you see may be less relevant to your interests.

Name	Service	Description	Expiration
`_fbp`	Meta Pixel	Identifies users for advertising and retargeting purposes.	90 days
`VISITOR_PRIVACY_METADATA`	Google / YouTube	Stores information related to privacy and consent preferences for Google/YouTube services.	Up to approximately 6 months
`VISITOR_INFO1_LIVE`	Google / YouTube	Estimates the user's bandwidth and stores data for video display and ad delivery.	6 months
`YSC`	Google / YouTube	Tracks the user's interactions with embedded YouTube videos during the session.	Session
`__Secure-ROLLOUT_TOKEN`	Google / YouTube	Used to manage A/B tests and the gradual rollout of new Google/YouTube features.	Variable (up to ~13 months)
`__Secure-YEC`	Google / YouTube	Used by YouTube to store configuration and diagnostic information related to user experience and advertising.	13 months
`ytidb::LAST_RESULT_ENTRY_KEY`	YouTube	Stores in the browser the last state of certain YouTube results or interface elements (e.g. the last results shown).	Persistent (local storage, kept until manually cleared)